In this post we will review some of the main concepts of getting your new business known.
First, you need basic branding: a name and a logo. Without these people cannot get to know you. You probably also need a tagline —if your name is “Jason’s” it would help to add “best brick oven pizzas”.
Next is to have a business card, a basic website, phone number and email so that people can find out about your business.
Make sure that all printed materials clearly have your name, tagline, website address and contact information.
Your type of business will determine your potential client base. Those are the people you need to address most of your marketing to. Direct mail to these people is a good option as we discussed in a previous post.
Where do your client base go? That is where you advertise your new business. Maybe a flier on the local coffee shop notice board will get you your first clients. You run a child-minding business, then leave business cards with school secretaries.
If you are a small business just starting out, chances are you have a limited budget. That means you have to use guerilla marketing (this is a term coined by Jay Levinson). You can buy his books on Amazon and it would be a good source of affordable marketing tips.
For example, you might be tempted to print your fliers on your own printer. You don’t save money that way, it is cheaper to have your local print shop print a stack of fliers for you.
Word of Mouth
An existing client is worth a lot. If their experience with your business, product or service, was good, they will tell others—so make sure you make a good impression.
You represent your business. So wherever you go, you can be promoting your business. So make sure that you are a member of your local chamber of commerce and attend meetings.
Also, any other events in the community are important opportunities to get known, especially if you wear your business t-shirt.
So be active in the community. There is no need to “sell” your business at community events—just being there and being helpful where possible is all that is required. There will be enough people who will ask “so what do you do for a living?” which is your cue.
The Bottom Line
If you advertise, the new clients will come.
How you advertize will determine how quickly they will come, and how much it will cost.