One so often hears the term “business community” that one can miss the importance thereof! Many new and small businesses owners fall into the trap of wanting to do everything themselves—which is reasonable because that way one saves money, right? Wrong!
In this post we will explore why it is actually a false economy.
“Busy”-ness is not always good business. It is a cliché but true. So you are very busy figuring out how to use a website template, or which online printer is the cheapest, etc. Maybe you can print your business cards using special paper. What is wrong with this picture? You certainly feel like you have been busy.
The first problem is that you have not been busy getting business for your business. Your first responsibility as a small business is to get clients. You need to out there marketing and networking. You can never do enough of that!
The second problem is that you forget the important principle of “the business community”. You of course expect people to buy from you or use your services, right? But then you must equally be prepared to use the services of other local businesses.
You should focus on running your business and getting the clients, and let the other local businesses focus on what they specialize in.
Being part of a community
By working with other businesses in your local community, you have more control over your work. You build up a relationship. If you have a need, or are looking for advice, you only need to pick up the phone or pop in.
Your colleagues in the local business community (that is what you are, colleagues) are committed to your business success and will work for your best interest. If you are successful, it is good for their business too. They will often refer new clients to you.
While you may take hours over a simple task, and then still get it wrong, your business community colleagues will do it in far less time, and get it right the first time – that is what they specialize in. That is a huge saving for your business.
The Money Side
But I have no money, you may counter. There is not a business who can’t relate to not having enough money. The answer still is not to try and do it yourself—rather find the financing and let your colleagues in the local business community do the work, while you promote your business. That is why banks have lines of credit and the Development Bank has business loans.
Many of the tasks that you slave over are actually legitimate business expenses and can be deducted from your income tax. In other words, it actually does not cost you anything.
Next time you are tempted to do something yourself, consider your colleagues in the business community—it will make both your and their businesses grow.