I have read many books on social media, YouTube and so on. However this is the one book that finally made sense of it all for me. It is highly recommended!
The write-up on Amazon says: “The New Rules of Marketing & PR is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.”
That really says it all.