Using video to promote your business, organization or cause is the in-thing. It seems like every day I get an email with even more stunning video statistics similar to:
More than 1 billion unique users visit YouTube each month
Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth
100 hours of video are uploaded to YouTube every minute
80% of YouTube traffic comes from outside the US
YouTube is localized in 61 countries and across 61 languages
According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
Then they tell us that Facebook is ready to overtake YouTube as the go-to place for online video.
What does that mean for small businesses? Basically two things:
You cannot ignore the use of video
Because there are now so much video, your videos will have to be good to stand out in the crowd.
We can help
In the same way we have two solutions to offer:
Let us help you learn video
Let us make the video for you.
Make no mistake, the learning curve for making promotional video is steep. At the same time it is a fun skill to have and that you will be able to use in other areas of your life.
With this in mind we have developed a whole series of online how-to courses on video for small business using the free Movie Maker. We are currently developing courses based on the more powerful Adobe Elements suite. Find out more…
We Do It
In spite of our obvious passion for video, we believe it is better for you to focus on your organization, and let us work with you to do the video work. We offer a full service from developing the script with you, to publishing it and putting it on your website. Find out more…
Using video to promote your organization is where it is at. It is not a fad, it is the reality. We look forward to working with you no matter which of the two options you choose.
I was looking into examples of movies shot using a smartphone, when I came across this little gem.
What I found truly amazing was how much work it took! Creativity is 10% inspiration and 90% perspiration certainly applies here.
Behind the scenes Professor Fletcher’s invention of the CellScope, which is a Nokia smartphone with a microscope attachment, was the inspiration for a teeny-tiny film created by Sumo Science at Aardman. It stars a 9mm girl called Dot as she struggles through a microscopic world. All the minuscule detail was shot using CellScope technology and a Nokia N8, with its 12 megapixel camera and Carl Zeiss optics
Here’s a little film that takes you behind the scenes at Aardman. It reveals what went in to making the world’s smallest character animated film and how it was shot using a Nokia N8.
Are you intrigued by video? Maybe you would like to use video in your business, or try your hand a video journalism. But how does one get started?
In this post we will describe our practical approach to learning videography without breaking the bank.
What Is Videography?
Making an effective video is all about telling a story. Your story might be about your company’s new product, or a news event, or an interesting tourist destination. You can use a combination of video clips, still photos, music, narration, and graphics to craft your video story.
So clearly, making a video is a little bit more complex that writing a post for Facebook.
We have put together a series of online courses that use the free Movie Maker software included with Windows.
The courses have been designed to take you step-by-step from the basic concepts through to the more advanced techniques for making your videos look professional.
We have also included several projects where you learn to apply the basic concepts in real-life applications.
Do we give the impression that videography is fun? We certainly do! That’s why we made this series of courses. Are suggesting that every business should make their own videos? Not necessarily. If you try it and find it is your thing, great!
However, making video is time consuming and the learning curve is steep. Outsourcing your business video to a professional is reasonable. But having an understanding of the video process will make your collaboration with a professional videographer more effective.
Whether for business, as a hobby or starting a new career, our video courses will get you started in a fun and affordable way. So do check us out today!
My attention was drawn to a recent excellent article in Small Business Trends stating that there were three types of video each small businesses should have.
What caught my interest was not so much the valid points made but rather the very humorous image (shown on the right) that went with the article.
The Videos Needed
Basically the article stressed again the effectiveness of video for promoting a business or organization. Specifically they recommend the following three video types:
Granted, the focus of the article is the need for the videos and not how to make them. However, in the introduction they state “You can use your smartphone to do a simple video…” and the photo shows several people shooting video, while holding the smartphone incorrectly with money falling from the sky.
Humorous perhaps, but it can leave the impression that making these videos with your smartphone is easy.
Yes, you can shoot these videos with a smartphone, but no, it is not easy. If not done well, the videos will detract from, rather than enhance your organization’s image.
Points to Consider
The following points should be kept in mind when making these videos:
importance of your brand/image
professional look is important
Yes, these three videos will help promote your organization or business. And yes, you could potentially do it yourself using a smartphone.
If you want to know more, we have several online courses on how to shoot video for small organizations on our training website hmdtraining.com. In particular if you are considering using your smartphone, look at the course Shooting With Your Smartphone.
The Lumia smartphone is the ideal device for business people. It is easy to learn as it runs windows and you use Office on the go to read and edit your documents and spreadsheets. But the Lumias are also known for their excellent cameras.
Microsoft has a regular monthly contest to showcase the photography/videography capabilities. The winner of the recent social media contest really caught my eye – probably because I have a weakness for cats. Have a look at the winning entry: